In the Summer of 2014, faculty and students from the Advertising Department teamed up with Designmatters and the U.S. Department of the Interior Technical Assistance Program (US DOI ITAP) office in Chile to create a campaign to raise awareness on illegal trafficking of endangered species in order to catalyze public support towards a direct call to action for Chile’s policy makers to enact CITES legislation.
In spring of 2014, The Educational Partnerships division, together with Designmatters, held a three-day, heavily facilitated design workshop at Art Center College of Design dedicated to our partners, Sustainable Health Enterprises (SHE), and to the question: ”What is the potential for alternative product development that is in line with the SHE brand story and leverages its existing capabilities, expertise and patent-pending technology using banana fiber?”
In the Spring of 2014, Homeboy Industries partnered with Designmatters on a Graphic Design-led studio class with the goal of elevating the Homeboy brand and amplifying its presence in Los Angeles.
Students in the Fall 2013 Real Change Movement studio, addressed homelessness in Pasadena by designing a transmedia, public awareness campaign in conjunction with City of Pasadena leaders. By activating public support for tangible, self-sustaining housing solutions for Pasadena’s homeless communities, the students in the class aimed to create an actionable campaign for real change. The Real Change Movement studio is a continuation of the Fall 2012, Change on the Street studio in which Art Center students sought ways to harness the community’s compassion into long-term design solutions to end homelessness, and mitigate panhandling.
Students in this Summer 2013 transdisciplinary studio applied their multi-departmental skills to create a public awareness campaign for the Aquarium of the Pacific in Long Beach, California centered around the topic of ocean exploration.
“Where’s Daryl?” is an anti-gun violence educational toolkit for educators and middle-school youth. The program emphasizes prevention, and asks youth to consider their assumptions about guns and discuss the real negative impacts they can have on their lives and goals.
In the fall of 2012, students in this Trans-Disciplinary Studio addressed the vital need for the coastal communities of Southern California to have a clear and engaging message about the risks and hazards of tsunamis.
In this multi-disciplinary studio hosted by Advertising supported by a grant from the Nathan Cummings Foundation, students created a violence and gun prevention campaign designed to serve a diverse population of at-risk youth. This project is a collaboration with the Los Angeles Unified School District (LAUSD) Health Education Programs, HIV/AIDS Prevention Unit.
In this Graphic Design class, students created a peer-to-peer awareness campaign to reinvigorate HIV/AIDS prevention efforts and condom use, targeting at risk African-American and Latino youth from the LGBTQ community. The project is a collaboration with the Los Angeles Unified District (LAUSD), Health Education Programs, HIV/AIDS Prevention Unit.
A studio hosted by the Illustration department, in collaboration with SHE (Sustainable Health Enterprises), to raise awareness and motivate action in the U.S. to address a critical lack of access to affordable, eco-friendly sanitary products for many women in developing countries such as Rwanda.
Students help spread the word about the HPV vaccine to Latinas throughout LA by creating informative works of art
The goal of this studio was to conceive and develop a multi-component branding and communication strategy for the international NGO, Project Concern International.
The students in Creating Social Value Through Design were challenged to bring their unique skills and approaches to formulate a concept designed to restore and sustain Lake Atitlan and its people.
The World Health Day 2010 campaign envisions a healthier city now and into the future. Weaving together complex urban issues, students address key health factors affecting megacities across the Americas.
Mixed Media Campaign to Promote Colorectal Cancer Screening in collaboration with the Mayo Clinic/Innovation Unit and The American Cancer Society.
The goal of this transdisciplinary studio was to conceive and develop a multi-component branding and communications strategy for the OAS Centennial in 2010.
A multi-faceted campaign raising awareness and support for prevention and treatment of cervical cancer, the Es Tiempo campaign was produced in partnership with the University of Southern California Norris Comprehensive Cancer Center, Keck School of Medicine and the Annenberg School for Communication and Journalism.
In a culture of alarm fatigue, how to find innovative ways to provoke readiness without causing fear or panic? How to turn preparedness for a natural disaster of large scale into a broad-based cultural value?
Communication strategies to promote positive messages and empower disenfranchised youth.
In continuing partnership with the United Nations Population Fund (UNFPA) Designmatters facilitated a Summer 2007 studio to develop an integrated multi-media awareness campaign in support of the 2007 Safe Motherhood Initiative.
A Collaboration between Designmatters, The Agency @ Art Center and The Los Angeles County Department of Mental Health.
In an effort to raise awareness of cancer in 18-24 year olds, the American Cancer society worked alongside Art Center in the Summer 2006 to create a hip and effective messaging campaign aimed at young people. Teaming with The Agency—a small group of advertising students who take on real world clients—four campaigns were designed to speak to young people with little exposure to the dangers of cancer.
In an effort to combat the powerful influence of alcohol advertisements that appeal to under-aged drinkers throughout the Americas, the Pan American Health Organization (PAHO) commissioned Art Center to design and develop anti-drinking Public Service Announcements (PSAs) and an accompanying print campaign for international distribution. Art Center Advertising and Film students worked together to design an effective communication strategy. With the overall objective of targeting youth, the campaign is a wake-up call about the profound societal impact of under-aged drinking and alcohol consumption in general.
At the center of the partnership between Art Center and the UN is a commitment to the global agenda for development represented by the implementation of the Millennium Development Goals, also known as the MDGs, or a blueprint for building a better world by 2015. These eight markers for development — cutting extreme poverty in half, putting all children into primary school, and stemming the spread of infectious diseases such as HIV/AIDS, among others, have become widely accepted benchmarks for progress that can be met if all involved “break with business as usual,” and dramatically accelerate high-impact initiatives. In order to achieve measurable outcomes, effective advocacy and potent visual campaigns are important to increase the global awareness of the MDGs.
For more than 70 years, Art Center College of Design has been a world-wide leader in art and design education.