Designmatters projects are highly curated and are united by a universal objective: imagining and building a better and more humane future for all.

Film

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The Homeboy Project

In the Spring of 2014, Homeboy Industries partnered with Designmatters on a Graphic Design-led studio class with the goal of elevating the Homeboy brand and amplifying its presence in Los Angeles.

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The Aquarium of the Pacific: Open Ocean Project

Students in this Summer 2013 transdisciplinary studio applied their multi-departmental skills to create a public awareness campaign for the Aquarium of the Pacific in Long Beach, California centered around the topic of ocean exploration.

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The Next Wave: Know the Tsunami

Building upon the work of the fall 2012, Next Wave branding and identity campaign, this Spring 2013 class was challenged to create a visually appealing, scientifically-based, entertaining and quality motion graphics film for USGS partners, to disseminate important tsunami early warning messages for Southern California.

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LAUSD “Where’s Daryl?” Educational Program

“Where’s Daryl?” is an anti-gun violence educational toolkit for educators and middle-school youth. The program emphasizes prevention, and asks youth to consider their assumptions about guns and discuss the real negative impacts they can have on their lives and goals.

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Uncool

In this multi-disciplinary studio hosted by Advertising supported by a grant from the Nathan Cummings Foundation, students created a violence and gun prevention campaign designed to serve a diverse population of at-risk youth. This project is a collaboration with the Los Angeles Unified School District (LAUSD) Health Education Programs, HIV/AIDS Prevention Unit.

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Case Studies for Social Change

This trans-disciplinary seminar examined the history, aesthetics and underpinning of community-based art and design practices through a collaboration anchored in the historic Watts Art Towers district of Los Angeles.

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Para Nuestras Hijas

Students help spread the word about the HPV vaccine to Latinas throughout LA by creating informative works of art

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PCI 50th Anniversary Campaign

Celebrating their 50th anniversary, students help promote the work of international development organization PCI through visual communication projects.

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The Organization of American States Centennial Rebranding Project

The goal of this transdisciplinary studio was to conceive and develop a multi-component branding and communications strategy for the OAS Centennial in 2010.

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The Ark Project: A Winter Storm Campaign for USGS

In a culture of alarm fatigue, how to find innovative ways to provoke readiness without causing fear or panic? How to turn preparedness for a natural disaster of large scale into a broad-based cultural value?

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The Los Angeles Earthquake: Get Ready

A multimedia public safety campaign and sourcebook initiative to increase earthquake preparedness and recovery strategies throughout the Greater Los Angeles area.

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Human Rights Public Education Exhibition

Visual communication campaign on human rights in commemoration of the Universal Declaration of Human Rights 60th anniversary.

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Flintridge Operating Foundation: Gang Violence Prevention Campaign

Communication strategies to promote positive messages and empower disenfranchised youth.

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Pan American Health Organization (PAHO) PSA’s

In an effort to combat the powerful influence of alcohol advertisements that appeal to under-aged drinkers throughout the Americas, the Pan American Health Organization (PAHO) commissioned Art Center to design and develop anti-drinking Public Service Announcements (PSAs) and an accompanying print campaign for international distribution. Art Center Advertising and Film students worked together to design an effective communication strategy. With the overall objective of targeting youth, the campaign is a wake-up call about the profound societal impact of under-aged drinking and alcohol consumption in general.

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The Driven Environment in 2015

A Funded Educational Project Sponsored by Johnson Controls Interiors, Fall 2004.

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MILL

Millennium Development Goals PSA Commissions

At the center of the partnership between Art Center and the UN is a commitment to the global agenda for development represented by the implementation of the Millennium Development Goals, also known as the MDGs, or a blueprint for building a better world by 2015. These eight markers for development — cutting extreme poverty in half, putting all children into primary school, and stemming the spread of infectious diseases such as HIV/AIDS, among others, have become widely accepted benchmarks for progress that can be met if all involved “break with business as usual,” and dramatically accelerate high-impact initiatives. In order to achieve measurable outcomes, effective advocacy and potent visual campaigns are important to increase the global awareness of the MDGs.

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UNIFEM

UNIFEM PSAs

Each year, the United Nations Development Fund for Women (UNIFEM) holds its 16 Days of Activism Against Gender Violence, an influential campaign that calls for the elimination of all forms of violence against women. In 2004, UNIFEM joined forces with Art Center and the Pan American Health Organization (PAHO) to produce a campaign addressing violence against women and the closely related spread of HIV/AIDS. The PSAs were produced by Art Center’s Film Department in three languages (English, Spanish and Portuguese) and distributed by PAHO to a large number of television and cable stations across Latin America, the Caribbean and the United States.

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nyumbani

The Nyumbani Village: A Community Response to the AIDS Pandemic

For more than 70 years, Art Center College of Design has been a world-wide leader in art and design education.

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redcrossPSA

American Red Cross PSA

Art Center College of Design film student Cody Heller, challenged with the idea of creating a public service announcement as a part of her studies, thought first of the American Red Cross.

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