Designmatters projects are highly curated and are united by a universal objective: imagining and building a better and more humane future for all.

Graphic Design

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Arthritis Foundation Studio

In Summer 2014, this Designmatters studio hosted by the Graphic Design department positioned students and faculty to work with national and regional leadership of the Arthritis Foundation to contemporize the Foundation’s brand strategy for the long-term future, create a communication program spread across multiple platforms and produce a clear, memorable and user-friendly print, online and broadcast presence.

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SHE (Sustainable Health Enterprises) DesignStorm

In spring of 2014, The Educational Partnerships division, together with Designmatters, held a three-day, heavily facilitated design workshop at Art Center College of Design dedicated to our partners, Sustainable Health Enterprises (SHE), and to the question: ”What is the potential for alternative product development that is in line with the SHE brand story and leverages its existing capabilities, expertise and patent-pending technology using banana fiber?”

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The Homeboy Project

In the Spring of 2014, Homeboy Industries partnered with Designmatters on a Graphic Design-led studio class with the goal of elevating the Homeboy brand and amplifying its presence in Los Angeles.

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Real Change Movement

Students in the Fall 2013 Real Change Movement studio, addressed homelessness in Pasadena by designing a transmedia, public awareness campaign in conjunction with City of Pasadena leaders. By activating public support for tangible, self-sustaining housing solutions for Pasadena’s homeless communities, the students in the class aimed to create an actionable campaign for real change. The Real Change Movement studio is a continuation of the Fall 2012, Change on the Street studio in which Art Center students sought ways to harness the community’s compassion into long-term design solutions to end homelessness, and mitigate panhandling.

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The Aquarium of the Pacific: Open Ocean Project

Students in this Summer 2013 transdisciplinary studio applied their multi-departmental skills to create a public awareness campaign for the Aquarium of the Pacific in Long Beach, California centered around the topic of ocean exploration.

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On the Fence

In the Spring of 2013, the Illustration department hosted the Designmatters, On the Fence studio.  The students were given the challenge of designing and installing a large scale mural on the topic of youth unemployment.

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The Next Wave: Know the Tsunami

Building upon the work of the fall 2012, Next Wave branding and identity campaign, this Spring 2013 class was challenged to create a visually appealing, scientifically-based, entertaining and quality motion graphics film for USGS partners, to disseminate important tsunami early warning messages for Southern California.

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Coaniquem: The Healing Cloud Project

Students in this spring 2013 TDS applied their multi-departmental skills to create a global campaign with a twofold focus: to develop positive burn prevention messages, and to increase awareness and support for children burn victims.

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LAUSD “Where’s Daryl?” Educational Program

“Where’s Daryl?” is an anti-gun violence educational toolkit for educators and middle-school youth. The program emphasizes prevention, and asks youth to consider their assumptions about guns and discuss the real negative impacts they can have on their lives and goals.

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The Next Wave

In the fall of 2012, students in this Trans-Disciplinary Studio addressed the vital need for the coastal communities of Southern California to have a clear and engaging message about the risks and hazards of tsunamis.

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Change on the Street

In the fall of 2012, Art Center students addressed two critical issues facing the city of Pasadena: homelessness and panhandling.  Through the development of a public education campaign, and the design of re-purposed parking meters, the class sought ways to harness the community’s compassion into long-term solutions to end homelessness, and mitigate panhandling.

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Goodwill: Upcycle Lifestyle

Students spent the Summer 2012 term redesigning the spatial experience for Goodwill of Orange County’s retail stores, with a focus on social responsibility, environmental awareness and making a positive impact on the community.

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Living Home: India, Creating New Furnishing Solutions for the Living Environment

A multi-disciplinary team spent the Summer 2012 term investigating the living needs of low-income housing dwellers in India, and then building furniture prototypes for use in the high quality, low-cost housing championed by social entrepreneurship nonprofit Ashoka. VIEW PROJECT

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Supporting the Programme of Action of the ICPD: A Campaign to Promote Young People’s Voices and Choices

Designmatters was invited by the United Nations Population Fund (UNFPA) to partner in developing a campaign with a powerful call-to-action for achieving the goals set forth in the Programme of Action of the International Conference on Population and Development (ICPD), specifically the agenda guiding UNFPA’s mandate to advance the human rights of young people and ensure meaningful youth participation in decision-making processes.

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Uncool

In this multi-disciplinary studio hosted by Advertising supported by a grant from the Nathan Cummings Foundation, students created a violence and gun prevention campaign designed to serve a diverse population of at-risk youth. This project is a collaboration with the Los Angeles Unified School District (LAUSD) Health Education Programs, HIV/AIDS Prevention Unit.

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Safe Agua Peru

Building on the investigations and experiences of the successful and award-winning 2009 SAFE AGUA Chile, Designmatters at Art Center College of Design once again partnered with the Latin American NGO, Un Techo para mi Pais and its Innovation Center to co-create innovative design solutions to overcome water poverty with families living in Cerro Verde, a 30,000-person slum [asentamientos] perched on the hillsides surrounding Lima, Peru.

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Teen Art Park: A Place for Artistic Expression

In this two-term Environmental Design-led class, students addressed the day-to-day challenges and aspirations of greater Pasadena’s at-risk teenagers and set out to design an art park to foster safe, artistic expression.

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Project U/ HIV-AIDS Awareness Campaign with LAUSD

In this Graphic Design class, students created a peer-to-peer awareness campaign to reinvigorate HIV/AIDS prevention efforts and condom use, targeting at risk African-American and Latino youth from the LGBTQ community. The project is a collaboration with the Los Angeles Unified District (LAUSD), Health Education Programs, HIV/AIDS Prevention Unit.

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Rethinking the Food Label

A team of four Art Center students from three design majors were challenged to redesign the nutrition food label and related packaging to help consumers make more educated decisions about what, and how, they eat.

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The ARkStorm Initiative: California’s Other “Big One”

This Designmatters multi-faceted collaboration with USGS engaged decision-makers in potent design-led strategy sessions and produced public awareness tools for the ARKstorm scientific scenario. VIEW PROJECT

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The Graying of AIDS: Off the Wall

Students from the Illustration Department at Art Center College of Design created this exhibition that speaks to the topic of older adults and HIV/AIDS awareness.
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USGS Wildfire Studio

In an ongoing partnership with USGS, this Graphic Design studio was asked to design a visual identity and branding strategy for the Wildfire Scenario, a set of scientific data foretelling the natural disaster that is both devastating and a reality of life in Southern California.
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Aging Desires: Designing for Transition

A collaboration with Tama Art University/Pacific Rim 6

This Environmental Design-led studio developed visionary solutions to address the Graying of the Baby Boom Generation.

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Para Nuestras Hijas

Students help spread the word about the HPV vaccine to Latinas throughout LA by creating informative works of art

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PCI 50th Anniversary Campaign

Celebrating their 50th anniversary, students help promote the work of international development organization PCI through visual communication projects.

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PCI Rebranding Project

The goal of this studio was to conceive and develop a multi-component branding and communication strategy for the international NGO, Project Concern International.

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World Health Day 2010: Urbanism and Healthy Living

The World Health Day 2010 campaign envisions a healthier city now and into the future. Weaving together complex urban issues, students address key health factors affecting megacities across the Americas.

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Safe Agua: Using Design to Improve Life

Through the collaboration between Designmatters at Art Center College of Design and Latin American NGO, Un Techo para mi País, The Safe Agua Project addresses the quotidian challenges of safe water access for Chile’s poorest families living in slum developments (or campamentos) on the outskirts of Santiago.

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FamilyPlz! Cancer Prevention Campaign

Mixed Media Campaign to Promote Colorectal Cancer Screening in collaboration with the Mayo Clinic/Innovation Unit and The American Cancer Society.

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The Organization of American States Centennial Rebranding Project

The goal of this transdisciplinary studio was to conceive and develop a multi-component branding and communications strategy for the OAS Centennial in 2010.

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Vato Verde

The world is over-armed and peace is under-funded. – UN Secretary-General Ban Ki-moon’s opening address to the sixty-second Annual DPI/NGO Conference: “For Peace and Development: Disarm Now!” in Mexico City, September 9, 2009

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Es Tiempo

A multi-faceted campaign raising awareness and support for prevention and treatment of cervical cancer, the Es Tiempo campaign was produced in partnership with the University of Southern California Norris Comprehensive Cancer Center, Keck School of Medicine and the Annenberg School for Communication and Journalism.

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UNFPA: A Campaign Celebrating Population and Development ICPD+15

With half of the world’s population under the age of 25, the focus of the class was to generate a call to action that would be youth-oriented and capture fresh perspectives about the interconnectedness between population dynamics, reproductive health rights, and economic and social development.

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The Ark Project: A Winter Storm Campaign for USGS

In a culture of alarm fatigue, how to find innovative ways to provoke readiness without causing fear or panic? How to turn preparedness for a natural disaster of large scale into a broad-based cultural value?

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The Organization of American States: Rebranding Project

Development of a logo and identity system for the Organization of American States (OAS) and the OAS’ Art Museum of the Americas for internal and external communications.

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Research for a Gender-Based Violence Prevention Campaign in the Asia-Pacific Region

A study in branding solutions for materials to support a positive role modeling campaign to counteract gender-based violence in the Asia-Pacific region

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Designing Water’s Future

Transdisciplinary strategies and systems to raise awareness and help solve the global water crisis.

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The Los Angeles Earthquake: Get Ready

A multimedia public safety campaign and sourcebook initiative to increase earthquake preparedness and recovery strategies throughout the Greater Los Angeles area.

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Human Rights Public Education Exhibition

Visual communication campaign on human rights in commemoration of the Universal Declaration of Human Rights 60th anniversary.

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UNICEF: Sharing Digital Stories in the Developing World

Providing platforms that enable youth journalist groups to connect about critical world issues and interact with other youth via easily accessible technology.

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Project Concern International (PCI): Tijuana Mobile Health Outreach Clinic

Integrated solutions for mobile healthcare operations, as well as communications strategies to support mobile clinic outreach in Tijuana, Mexico.

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GE Healthcare: Future Healthcare Solutions for the Aging

Systems and products that improve the quality of life for the elderly in multiple environments.

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United Nations Population Fund (UNFPA) Safe Motherhood Initiative

In continuing partnership with the United Nations Population Fund (UNFPA) Designmatters facilitated a Summer 2007 studio to develop an integrated multi-media awareness campaign in support of the 2007 Safe Motherhood Initiative.

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YouOrleans

Spearheaded by the Graphic Design Department, in collaboration with the Designmatters initiative in its vital advocacy role for promoting Art Center as an educational laboratory for best practices and social engagement, the YouOrleans branding initiative represents a significant commitment from our creative community to contribute to the moral and physical reconstruction of New Orleans. Conceived by Graphic Design chair Nik Hafermaas as one of the 2006 AIGA Aspen Design Summit challenges chosen for implementation, the YouOrleans design brief calls for the development of a comprehensive visual identity and branding strategy to support the Katrina Furniture Project.

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The Driven Environment in 2015

A Funded Educational Project Sponsored by Johnson Controls Interiors, Fall 2004.

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The Nyumbani Village: A Community Response to the AIDS Pandemic

For more than 70 years, Art Center College of Design has been a world-wide leader in art and design education.

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